Tosi on Tour

Custom lettering for Momofuku Milk Bar chef's book tour blog.

Tosi on Tour
Custom lettering for book tour blog
The neon sign "milk" sign that hangs in the window of Momofuku Milk Bar is already a New York City icon. It graces the cover of Christina Tosi's new cookbook. For this project I was asked to create custom type spelling out, "tosi on tour" in the style of the Milkbar's neon sign. I sketched on paper, drew the letters in illustrator and finished the color and neon glow in photoshop.
finished type
lettering line art
screengrab of blog
the cookbook's cover
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